October sees better employment numbers

October sees better employment numbers

October 2023 employment numbers saw the Brantford area’s jobless rate fall, reversing some recent job losses.

The Brantford-Brant unemployment rate dropped to 4.1%, down from September’s 4.7%, according to seasonally adjusted estimates from Statistics Canada’s monthly labour force survey.

By comparison, both the national and provincial unemployment rates grew. Canada’s increased to 5.7% despite employment growing by a modest 18,000, while Ontario saw its rate climb to 6.2%. Canada’s job growth has been unable to keep up with population growth.

Brantford gained an estimated 900 jobs in October, bouncing back from weaker numbers seen for the previous two months.

The local job market also maintained its bragging rights of having the lowest unemployment rate compared to nearby communities. Hamilton was the next lowest at 5.2%.

Brantford and Hamilton job numbers moved in the same direction last month. Both areas grew their labour forces, increased employment – particularly in service industries such as transportation, warehousing and education – and saw fewer people out of work.

“There’s a lot of similarity right now between the labour markets in Brantford and Hamilton,” said Danette Dalton, the Workforc Planning Board’s executive director. “There are thousands of people who commute daily between the communities in each direction.”

There were about 1,900 job postings in October on Grand Erie Jobs, the community online job board operated by the Workforce Planning Board. That was down 19% from September and 3% fewer companies posted positions.

“There has been a decline in the number of online job postings over the last several months, but that isn’t unusual,” Dalton said. “There’s a seasonal nature to the labour market and hiring can slow in the Fall months and then pick up in January. The same was true last year.”

Visit Statistics Canada’s website to read their news release on the October 2023 employment numbers for Canada and Ontario.

Job numbers stayed steady in September

Job numbers stayed steady in September

September 2023 employment numbers showed that the Brantford area job market held steady last month and even recovered some recent lost ground.

Brantford-Brant’s jobless rate last month was 4.7%, a small drop from August’s 4.8%, according to Statistics Canada’s seasonally adjusted numbers. Norfolk’s job numbers showed the jobless rate hovering around 4.5% over the last few months.

Canadian employment grew by 64,000 in September, though the national jobless rate remained unchanged at 5.5%. Ontario added some jobs but the unemployment rate still nudged up to 6%.

September 2023 employment statistics showed that Brantford area has the lowest unemployment rate compared to the nearby communities of Hamilton, St. Catharines-Niagara, London, Guelph and Kitchener-Cambridge-Waterloo.

After shrinking in recent months, the overall size of the labour pool increased in Brantford in September.

“Hopefully the number of people who are active in the labour force, working or looking for work, continues to improve, reversing the recent negative trend,” said Danette Dalton, the Workforce Planning Board’s executive director. “It’s good to remind people that there are many opportunities out there.”

A Fall Job Fair with about 35 businesses who are hiring is taking place Oct. 11 at Brantford’s Best Western Hotel and Conference Centre. The job fair is organized by three local employment centres and the Workforce Planning Board.

Job seekers who go to the job fair are being encouraged to dress to impress employers and to bring their resumes, as some employers will be doing on-the-spot interviews.

September saw more than 2,300 new job postings appear on Grand Erie Jobs, the community’s job board operated by the Workforce Planning Board.

The average wage listed in job posts was about $24 an hour in September, which was similar to recent months but $1.80 more than September 2022.

Visit Statistics Canada’s website to read their report on September 2023 employment-related figures for Canada and Ontario.

Local unemployment rate sees big decline

Local unemployment rate sees big decline

February 2023 employment numbers show that Brantford’s jobless rate fell for the firsst time in six months.

The Brantford-Brant unemployment rate last month was 5.8%, a one percentage drop from January’s 6.8%, according to Statistics Canada’s monthly labour force survey of area residents.

Job gains slowed in Ontario and for Canada as a whole in February. Canada’s jobless rate was unchanged at 5%, while Ontario nudged down to 5.1%.

Brantford’s jobless rate decreased largely due to fewer people being unemployed. Some of those people found jobs, while a greater share appears to have left the labour market.

“You don’t want to see people leave the labour market, especially at a time when some employers have shortages, but our overall level of employment remains impressive,” said Danette Dalton, the Workforce Planning Board’s executive director.

“Brantford has the second highest employment rate among nearby communities, only behind Guelph.”

Dalton said looking at the employment rate – the percentage of residents 15 years and older who are working – can give a fuller picture of the health of any community’s labour market.

For example, St. Catharines-Niagara’s jobless rate in February was 4.3% but its employment rate was 58.4%. By comparison, Brantford’s jobless rate looks worse at 5.8%, but the percentage of people employed is far better at 65.9%, she said.

Dalton added that Brantford’s February 2023 employment rate looks even more impressive when it comes to people in the core working ages of 24 to 54. Brantford’s employment rate for this age group is 89.3%, which is higher than nearby communities – and the second highest in Ontario.

“That’s a new high for this area according to Statistics Canada figures dating back to 2006,” she said.

There were about 2,500 new job postings in February across the region on the Grand Erie Jobs online job board. The largest number of postings continues to be in health care and social assistance, while postings in manufacturing and construction increased. The number of retail positions continues to slide, which is not unusual to see in the post-Christmas season.

Visit Statistics Canada’s website to read its news release on February employment in Canada and Ontario.

Jobless rate drops without job gains

Jobless rate drops without job gains

January 2022 employment numbers for Brantford showed the unemployment plunged, but it was due to people leaving the labour force, not job gains.

The local unemployment rate for January was 6.5%, down from 7.6% in December, based on a survey conducted by Statistics Canada during the week of Jan. 9 to 15, soon after Ontario started a lockdown designed to lessen the impact of the Omicron virus.

Canada’s unemployment rate edged up to 6.5% in January, after employment fell by 200,000, attributed to lockdowns in several provinces that especially impacted women and youth working part time in service-related jobs. Ontario was the hardest hit province, losing 146,000 positions, causing the unemployment rate to jump to 7.3%.

“At first glance, it appears that the Brantford area bucked the trend and employment held steady despite the lockdown,” said Danette Dalton, the Workforce Planning Board’s executive director. “However, other job numbers suggest more people have left the labour market, which may be concerning.”

Statistics Canada also collects data on the number of people “not in the labour force.” This includes people who are neither employed nor actively looking for work, such as retirees, students and caregivers.

January 2022 employment numbers showed an estimated 41,500 area residents aged 15 and over not in the labour force, the highest level in 20 months since May 2020, during the pandemic’s first wave. The largest increase in this category is among women in the 65+ age group, some of whom may have worked part time previously.

“Women and students who might typically work part time in service jobs in food and retail may have become especially discouraged by all the disruptions, the ups and downs, caused by the pandemic,” Dalton said. “Some of those workers may return to the labour market once things stabilize.”

Others may have chosen to go back to school to retrain for different careers, looking for more stability in their work lives and better pay, she added.

During January, there were about 3,000 job postings on Grand Erie Jobs, the region’s largest job board, which is operated by the Workforce Planning Board. The number had dipped in December after surpassing 3,200 a month last fall.

Visit Statistics Canada’s website to read its news release on January 2022 employment in Canada and Ontario.

Local Labour Market 2020 – The Year of the Pandemic

Local Labour Market 2020 – The Year of the Pandemic

We now have a clearer picture of how the global COVID-19 pandemic affected the labour market and businesses of the Grand Erie area in 2020.

The Grand Erie region – encompassing the City of Brantford, Counties of Brant, Haldimand and Norfolk, as well as the indigenous communities of Six Nations of the Grand River and Mississaugas of the New Credit – is home to a diverse set of employers and employees, all of whom were impacted by the pandemic.

Business owners struggled. Thousands of workers were laid off. Others adapted to working virtually. Meanwhile, people in some occupations were more in-demand than ever.

The recovery is ongoing and there is much work to be done. As businesses recalibrate, they are identifying skills in-demand that have increased significantly to adapt to the future of work. Some of these skills are: adaptability/flexibility; resilience; teamwork/interpersonal skills; digital fluency and customer relations.

The 2020-2021 Local Labour Market Plan: Recalibrating: Building a Robust Workforce in Grand Erie published by the Workforce Planning Board of Grand Erie, describes how most employers and employees in the Grand Erie region experienced major disruptions in 2020. The report also describes what work needs to be done in 2021 to ensure our local labour force and economy continues to recover.

Here are some highlights from what took place in the 2020 Local Labour Market.

Grand Erie Labour Force

In November 2019, Brantford hit a record low unemployment rate of 3.1%. Within the same time frame, the number of jobs in Norfolk County dropped by around 700, raising the unemployment rate there to 6%.

During the early months of COVID-19, employment dropped significantly across almost all sectors. Between January and May 2020, almost 9000 jobs were lost in the Grand Erie region, most within the service sector, construction and manufacturing. Meanwhile, employment in health and education occupations increased slightly. In June 2020, pandemic related business closures pushed up the unemployment rate in Brantford to above 12% and 10% in Norfolk County.

Businesses began to recover during the summer and fall of 2020, with employment almost at January 2020 levels according to Statistics Canada. However, many of these job gains were not in the same sectors or occupations as the jobs lost.

In 2019, males made up 59% of all full-time workers and 29% of all part-time workers. While male part-time work increased slightly in 2020, male full-time employment remained stagnant.

More part-time work within Brantford was taken up by females, who made up 71% of the part-time workforce and 41% of the full-time workforce.

An examination of sex and age-related labour force survey trends reveal, quite clearly, that COVID-19 has affected some groups more than others

Gender data also reveals some differences. Many men lost their full-time jobs in sectors such as manufacturing and construction due to COVID-19 related closures. Meanwhile, among women, part-time workers were disproportionately affected. Two of every three females that lost their jobs in March were previously employed in part-time work, mainly in sectors where this type of work is more common – like accommodations, food services and retail.

This uneven distribution of work has been amplified by the pandemic; female part-time employment grew in 2020 at a fairly steep rate. Meanwhile, many females in full-time work lost their jobs.

2020 data indicates that the year’s local youth unemployment rate was almost double that of 2019. Both participation and employment among youth have since increased, but these continue to remain below pre-pandemic levels as of December 2020.

Within the core working age group, local unemployment drops have been fairly low throughout the course of 2020 and among adults aged 55 to 64, employment grew following a dip in the spring


Grand Erie’s population of an estimated 270,000 residents is aging. As of 2019, the average age of Brant residents was 41, and that of Haldimand-Norfolk was 43.5.  Across all regions, younger core-working age adults (aged 25 to 44) make up the smallest proportion of the population, while older adults (aged 50 to 65) make up the largest population group.

Individuals in professional occupations (requiring university education) make up around 20% of Grand Erie’s labour force, while people in labouring occupations (requiring no formal education) make up around 15%. Of the remainder, approximately one-third are in technical and skilled occupations and the other one-third are in intermediate occupations.

Job search trends captured by Grand Erie Jobs between June and December indicate that around 40% of job seekers were looking for professional occupations such as registered nurses, retail managers and financial officers. However, only 12% of jobs posted in Grand Erie required this skill level. Inversely, people with no formal education made up around 9% of job seekers between June and December 2020, but 12% of postings were for labouring occupations such as cashiers, light duty cleaners and construction trades helpers.


Over the course of 2020, employment in Grand Erie’s goods producing sector has plummeted significantly, while the service sector has been picking up since the initial pandemic shutdowns in the spring.

Employment in Grand Erie’s goods producing sector typically dips in the late winter months. The early 2020 drop in employment within goods-producing industries does not appear particularly significant, especially when compared to the years prior. However, we saw a much slower climb in employment within this sector in the summer of 2020, and some additional jobs were lost in the fall.  Much of this is because our main goods-producing industry, manufacturing, has been on the decline. These declines were offset by increases within other goods-producing sectors – such as agriculture and construction.

The service producing sector, on the other hand – which employs a lot more of our region’s workforce – is less predictable. The sector experienced a gradual decline in employment throughout 2019 and plummeted during April/May due to the pandemic. This sector has since been on the rise; since June 2020, almost 6000 individuals entered service sector jobs in Grand Erie. 

The manufacturing sector continues to hire the largest number of Grand Erie residents, but this sector has decreased in workforce size over the last few years. The COVID-19 pandemic augmented this trend. Between December 2019 and December 2020, the manufacturing sector shed 2,400 jobs in Brantford – a 16% drop.

The wholesale and retail trade industry is the second largest sector by employment within Grand Erie. Over the last 5 years, employment in this sector grew by 26%. In 2020, this sector experienced the greatest job gains after a steep dip in the spring, with over 3,900 new employees gained between December 2019 and December 2020. Interestingly, in the same timeframe, the number of retail businesses dropped by 3%, mostly because of declines in the number of micro and small businesses.


Sales and Service Occupations. Between January and March 2020, around 3,800 sales and service jobs were lost, bringing this occupational group to Jan 2016 levels. Sales and service occupations have seen significant growth since, with 7,400 more employed between May and December 2020.

Trades, Transport and Equipment Operators and Related Occupations – These occupations experienced modest growth between 2016 and 2019 but lost around 2,800 jobs between Jan and May 2020. Recovery was slow during the fall and picked up towards the winter months; between May and December, trades related employment grew by 3,400.

Business, Finance and Administration Occupations – These occupations have not changed significantly over the past 5 years, and have experienced a slow, but steady decline since early 2020. The sector gained jobs during the first few months of the pandemic but has since returned to Jan 2020 levels.

Occupations in Manufacturing and Utilities- These occupations grew by around 3000 between Jan 2016 and Jan 2020, but lost almost all these jobs in the early months of 2020. This occupational group is beginning to make strides towards recovery as of December 2020.

Occupations in Education, Law, and Social, Community and Government Services- These occupations declined by around 2,500 jobs between Jan 2016 and Jan 2020. After a slight decline in spring 2020, these occupations picked up again during the summer, but have since been on the decline.


Income data from 2014 to 2018 indicates that the proportion of low-income earners is decreasingly slightly, while the number of individuals employed at jobs paying more than $25,000 is increasing.

In 2018, the median wage in Brantford CMA was $36,380. Females made around $11,000 less on average, but the gap between male and female income is narrowing slightly.

Read about Ontario’s Labour Market

Read Statistics Canada Labour Force Survey


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