Jobless rate drops in Brantford & Norfolk

Jobless rate drops in Brantford & Norfolk

December 2021 employment numbers saw the Brantford area jobless rate drop after a short-term jump the month before.

Brantford’s unemployment rate last month was 7.2%, down from November’s 7.6% but identical to October’s figure, according to results of a Statistics Canada survey conducted Dec. 5 to 11.

November’s unemployment figure had jumped after 500 people joined the labour force, only some of whom found work. The same number of people left the labour force in December, resulting in numbers stabilizing.

In Norfolk, the jobless rate fell over the last 3 months to 7.8%, even though overall employment dipped.

Employment rose by 55,000 across Canada in December, resulting in a drop in the monthly national unemployment rate to 5.9%. Ontario saw the bulk of the job gains and its monthly rate fell to 6% – the lowest since February 2020, pre-pandemic.

“The number of employed people in the Brantford area has been fairly consistent over the last six months,” said Danette Dalton, the Workforce Planning Board’s executive director. “This coincides with a period of stability with the pandemic and few restrictions on businesses.”

Dalton said it will be interesting to see what impact restrictions re-applied in January will have on job numbers. “If we can get the latest pandemic wave under control, affects on the labour force will hopefully be minor and short lived,” she said.

December 2021 employment data shows that full-time employment increased for Brantford residents in the 25 to 44 age group, with the gains shared between men and women. Meanwhile, fewer men and women in the 45+ age group worked in December. Since December 2020, the 45+ age group has seen the largest increase in full time employment.

Employment grew in retail in December, in line with the holiday shopping season. This helped offset a drop in the number of people working in manufacturing, an industry that has seen several months of employment declines.

There were about 2,400 new job postings in December on Grand Erie Jobs, the Workforce Planning Board’s community job board. That was down from about 3,200 in November.

Visit Statistics Canada’s website to read its news release on November 2021 employment in Canada and Ontario.

Happy New Year 2022 from WPBGE

Happy New Year 2022 from WPBGE

From our Board of Directors and staff:

The Workforce Planning Board of Grand Erie wishes everyone a happy and healthy New Year.

The year 2022 starts with a strong sense of déjà vu.

Resilience was a key buzz word last year and it will remain important again this year.

As we come up to 2 years of dealing with a global COVID-19 pandemic, we’ll need to be resilient as our communities continue progress towards a recovery.

Workers and businesses have adapted well to change, again and again, coping with the many ups and downs: lockdowns, new workplace safety rules, working from home, layoffs, and business closures.

Job market rebounds

Despite all the changes and challenges, the local economy and job market largely rebounded in 2021. Overall employment returned later in the year to pre-pandemic levels. Many businesses had trouble filling job openings. Labour shortages are expected to continue this year and beyond.

Some residents and businesses have yet to land firmly back on their feet. They will need additional support moving forward. Fortunately, our communities have lots of services that can help.

The Workforce Planning Board looks forward to continuing to serve the communities of Brantford, Six Nations of the Grand River, Mississaugas of the Credit First Nation, Brant, Haldimand and Norfolk.

Our goal, as always, is to help individuals, businesses and our communities to thrive. Our vision for this year and for the future is to help build a “skilled, resilient workforce contributing to dynamic communities.”

2021 highlights

During 2021, we’re proud that several important community-building projects moved forward. 

Highlights included:

  • Grand Erie Jobs: We expanded our popular jobs portal. We now have 8 tools to assist local job seekers and businesses. It is now easier for job seekers to find jobs, learn what occupations are in demand, and research businesses. We produced how-to videos demonstrating each of the tools. Visit Grand Erie Jobs and our YouTube channel.
  • Work-Life Balance Study: We heard from 500+ residents about their experiences trying to achieve a balance between their work and home lives. The study has given us insights into issues such as burnout, workplace stress, challenges working from home, and more. Our study contains a number of recommendations to improve things. See highlights from the study.
  • Workforce Strategy: We worked on a strategy that will help give youth the soft and hard skills that are needed for the future of work. The main goals are to educate parents, teachers and youth about local businesses and make them aware of available job opportunities and the skills needed for the future of work. Work continues on implementing this strategy in 2022.
  • Skills2Advance: We trained dozens of residents for new jobs and careers in manufacturing and warehousing, helping meet the strong demand from companies for Material Handlers. It’s satisfying to see Skills2Advance graduates achieving success. Visit Skills2Advance.
  • Marketing: We put extra emphasis on outreach and marketing, so that more people can know about the many resources and services we provide the community. We published stories and social media posts celebrating essential workers and interesting businesses.
  • Job fairs and recruitment: We worked with community partners and businesses on events that helped recruit new people.

We plan on an equally busy 2022.

Workforce Gateway

This month, we will be launching a new online tool called Workforce Gateway. It is a one-stop source for information about workforce, business, education and community services. Users will be able to access information about services near them by answering a few simple questions.

There will be helpful information about dozens of subjects, such as:

  • Where to find an employment counsellor that can help with a job search or career planning
  • Where to find information about government loans and grants to start or grow a businesses
  • Where to find transit routes, schools or daycares in relation to the location of jobs
  • Where to look for financial assistance to help pay for college or university
  • Where individuals and businesses can find information about apprenticeships and skilled trades

We look forward in 2022 to using our expertise and energy to build a stronger community that benefits all.

Workforce Series – Interview with Gordon

Workforce Series – Interview with Gordon

In our Workforce Series, where we share stories from local people who work in some of our region’s most important industries, we talk to Gordon Bouchard who recently took part in the Welding Training program through the Ogwehoweh Skills and Trades Training Centre (OSTTC).

OSTTC is a community owned Indigenous training and post-secondary institute that serves The Six Nations of the Grand River Territory and surrounding communities and runs various skills training, professional development and trades programs. It is owned and operated under Grand River Employment Training Inc. and is located in the village of Ohsweken. 

Gordon now works as a welder for Walters Group in Princeton. Walters is a family owned steel construction company that designs, fabricates, and constructs commercial and industrial projects throughout North America. They often recruit for various opportunities on their Careers Page.

In our feature, Gordon talks about the high demand for welders, switching careers to secure his future and career options, his passion for his new role and the satisfaction he gets from feeling he is making a contribution to society through his work.

Watch our interview with Gordon herehttps://youtu.be/ePqp-1cLU4M

 

Some additional highlights from Gordon:

“I knew there was a demand for the skilled trades and welding but I had no idea just how big it was, there are literally jobs everywhere. I had my own business for 20 years that was affected by the pandemic and going into welding was not only to create job security and provide for my family, it was coming full circle. I was considering becoming an auto mechanic when I was young, my father and grandfather were millwrights so I have those roots. It’s come full circle now with going into a second career doing something I enjoy, that mentally stimulates me and that I expect to do until I retire”  

“The OSTTC program was great – during the 8-week program I attained 5 welding certificates and had the qualifications to get my foot in the door after completing the program.

“My work with Walters has allowed me to be part of exciting projects. Additionally, I recently worked on a pavilion that is being donated back to the local community and I look forward to taking my kids to see it when it is installed it the spring”

On advice to young people – be flexible – when you are young and not tied down and you want to get ahead and make as much money as possible, take the different shifts and work your way in…it may be tough for a few years but then you will get to pick and choose more of what fits your life and home situation when you are older”

“My long-term goal is to get into quality control/inspection in another 10 years after getting all the tickets and training to get me there – and by then expertise in the field under my belt”

Thank you to Gordon for sharing his story with us! Looking to explore a career or find a job? Check out Grand Erie Jobs – the biggest career and job site in our region!

 

Brantford jobless rate edges up, but stays low

Brantford jobless rate edges up, but stays low

September 2021 employment numbers for Brantford saw the jobless rate edge up, but it is still one of the lowest in Ontario.

September’s local unemployment rate was 6.1%, up from 5.7% in August but matching July’s figure, according to seasonally adjusted estimates released by Statistics Canada on Friday.

Norfolk County’s jobless rate for the last three months averaged 7.7%, though figures for September suggest unemployment has climbed due to a drop in part-time work, possibly related to summer jobs.

Across Canada, employment grew by 157,000 jobs in September, dropping the national monthly jobless rate to 6.9%. Ontario accounted for almost half of the job gains and the provincial jobless rate fell for the fourth straight month to 7.3%. All figures are based on a Labour Force Survey conducted by Statistics Canada the week of Sept. 12 – 18.

In Southern Ontario, only Guelph at 6% has a lower jobless rate than Brantford. Hamilton is close at 6.3%, while Kitchener-Cambridge-Waterloo is next at 7.2%, London 7.3% and St. Catharines-Niagara 8.2%.

“It is good to see Brantford has one of the lowest unemployment rates, but there’s still more work to do to recover from the pandemic and grow the local economy,” said Danette Dalton, executive director of the Workforce Planning Board of Grand Erie.

“There are still people struggling to find the right fit in a job and there are still businesses that are struggling to find staff.”

Dalton said many businesses are experiencing a competitive job market, with high demand for service industry occupations in particular. There were more than 2,800 new jobs posted in September on Grand Erie Jobs, the job board operated by the Workforce Planning Board.

Almost 40 area businesses looking to hire are participating in a 3-day virtual job fair, Oct. 19 – 21, organized by St. Leonard’s Community Services. People can contact St. Leonard’s for more information.

In Brantford, the September employment numbers tell a different story depending on age group and sex of workers.

Youth aged 15 to 24 have seen the largest job gains over the last few months, with females benefiting more. By contrast, employment has fallen in the core working age group of 25 to 54, with the majority of the losses affecting men. Employment has grown for men aged 55 and over, but has stayed the same for women.

Visit Statistics Canada’s website to read its news release on September 2021 employment in Canada and Ontario.

Tourism Grand Erie

Tourism Grand Erie

Before the Covid-19 Pandemic, Canada’s Tourism Industry accounted for $105 billion in total economic activity and 1.8 million jobs, half of which were held by people under the age of 35.

Tourism is a dynamic and vastly diverse industry, comprised of innovative travel, hospitality, accommodations, as well as various cultural and recreational businesses in every region of the country, including the Grand Erie region.

While the past year has placed a heavy toll on tourism, the support of local patrons has provided opportunities to kick-start recovery. In 2020, there were 13,666 jobs in the tourism industry in Grand Erie (13% decline from 2019) with Brantford employing the largest number of tourism positions (6,500) followed by Norfolk (3,602) and Haldimand Counties (1,795). (Source: EMSI Analyst)

Between December 2019 and December 2020, the local tourism sector lost 18 businesses. The total number of tourism businesses in Grand Erie as of December 2020 is 2851, of which 1297 have employees. Notably, 1,245 tourism businesses in the region employ 5-99 people and 14 employ 100-199. (Source: EMSI Analyst)

Some of the top tourism businesses in the region include personal care services and recreation businesses.

Completion of training for the tourism industry has been on the rise in our region in the recent past. In 2018, 222 people completed hospitality administration and management programs in Grand Erie, which is up from 108 in 2016. (Source: EMSI Analyst)

Over the course of the pandemic, tourism operators have worked to implement high standards of health and safety protocols and have often dedicated much time and resources on adapting premises, training staff and changing processes to ensure a safe and welcoming environment when they are given the go-ahead to reopen.

While there are currently still restrictions in place, there are great destinations, attractions and local businesses across Brantford, Six Nations, New Credit and the counties of Brant, Haldimand and Norfolk to keep in mind for when measures are lifted. Below are some highlights of our region’s tourism destinations that you can plan now, to explore later.

Haldimand County

Visiting Haldimand County is a rural retreat with plentiful fishing opportunities and an abundance of cycling and hiking trails. In Haldimand County’s towns and hamlets, there is an atmosphere of small-town charm, with unique attractions, quaint shops, cultural and historic sites, and a range of accommodations and restaurants.

Six Nations of the Grand River

Located alongside the picturesque waters of the Grand River, Six Nations is a community everyone should experience. Visitors can explore its unique history, culture, events, attractions, businesses and a variety of experiences unmatched by any other community throughout the nation.

Norfolk County

Norfolk County’s wineries, breweries and farm markets highlight Norfolk County’s status as Ontario’s Garden. Some of its popular destinations are the towns along Lake Erie, with warm sandy beaches in Port Dover, Turkey Point and Long Point. Back roads provide scenic cycling routes and attractions include live theatre, boat cruises, tasty food in port towns. Abundant outdoor adventures include eco tourism, fishing, birding, star-gazing, and camping.

County of Brant

“Rich In Culture, Adventurous In Nature” – from paddling the Grand River to exploring parks and trails and visiting beautiful and vibrant small towns, the County of Brant has tons of charm to offer local residents and visitors once it is ready to reopen and welcome explorers.

Brantford

In Brantford, you can explore world-class entertainment options, shop at unique boutiques, taste your way through the city, and brush up on your local history at one of the city’s many museums and galleries.

While COVID-19 has had an undeniable impact on the tourism sector in our region, Grand Erie Jobs data indicates that many businesses within this sector are continuing to hire for top tourism positions, including retail salespersons, cashiers, store shelf stockers, retail sales supervisors and retail and wholesale trade managers.  

 

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